Data is Traffic

For most organizations, data is not oil. Data is not water. Data is bumper to bumper traffic.

You eventually get where you intended to go, but it's often slow, frustrating, and inefficient.

And here's the reality about data: most business decisions are still made without it. So why invest the time, money, and effort to collect, clean, and analyze it?

Because when done right, data can allow you to skip the meandering side streets and put you on an expressway toward your goals — a path from point A (your business now) to point B (more profit, better scalability, or improved outcomes). Avoiding standstills along the way requires a well-planned route, a tuned-up car, and smooth roads.

In the data world, this translates to clear business objectives, high-quality data, and reliable data pipelines. Without all three, your data-driven decision-making will slow to a crawl, just like rush-hour traffic.

Here's the key: instead of trying to measure everything, focus on measuring what matters. Not every business or product decision requires data, and that's okay. By narrowing your efforts to what truly drives impact, you can fast-track answers to critical questions and redirect the rest.