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The Routes We Choose

When you go out to walk, run, bike, or drive what do you optimize for?

  • The fastest route to get you from point A to point B?
  • The most scenic route to enjoy the sights?
  • The safest route to ensure you get there without any issues?

Or is it something more subtle?

  • The route with the least amount of trash on garbage pickup day.
  • The route with the best smells wafting from the local bakery and pizza place.
  • The route with the highest (or lowest) likelihood of running into your family, friends, or neighbors.

When we choose to take a step forward, we implicitly and/or explicitly optimize for something.

Keep that in mind the next time you make a data model, AI model, or business decision with data.