The Routes We Choose
When you go out to walk, run, bike, or drive what do you optimize for?
- The fastest route to get you from point A to point B?
- The most scenic route to enjoy the sights?
- The safest route to ensure you get there without any issues?
Or is it something more subtle?
- The route with the least amount of trash on garbage pickup day.
- The route with the best smells wafting from the local bakery and pizza place.
- The route with the highest (or lowest) likelihood of running into your family, friends, or neighbors.
When we choose to take a step forward, we implicitly and/or explicitly optimize for something.
Keep that in mind the next time you make a data model, AI model, or business decision with data.